Every owner of the website goes to a specific process when they are building a website. They want to make sure that they are going to have the friendliest website possible. At the same time they are always focusing in creating the most engaging and informative content out there. However, when the time comes for you to actually check out your Google analytics page you always notice one thing.
No One Likes Bouncing Traffic
From a certain point after, most of your traffic will bounce out of the website. That assume for a moment that you have a specific article that usually takes about five minutes to read. You notice that after five minutes your readers are simply leaving your website without wanting to read more about any other content you might have uploaded.
The first thing you will think about is the fact that, perhaps your website is not friendly enough for your visitors to actually check out the rest of your content and yes, that could be true. Perhaps you need to hire a UX UI expert that will be able to increase the traffic of your website by making it even friendlier. However, at the same time you will want to think about the following. You have engaging content but how are you exactly allowing your readers to engage with it? Simply reading it is not the key.
Commenting Engagement Is The Key
In many different cases the reason why most blog traffic will bounce out of the website is because of the fact that, the readers are not able to talk about what they just read right there on the website. There is no commenting system and that alone is enough to send the readers away. For most websites, building a custom made commenting system can be a bit expensive therefore, a lot of owners simply neglect to do so.
If you do not want to pay money to have a custom made commenting system for your website and you can simply check out alternatives with plug-ins that will basically do the same job. For example, the disqus alternative can most certainly be considered quite a popular choice among many different blogs. If you do not know where to start perhaps you could start there.
Remember that you need to give people a reason to stay on your website. Just like you everyone loves to talk about what they know, discuss even argue sometimes. Given the opportunity to do just that.